• Company Name: NicheBacklink
• Owner contact email: hello@nichebacklink.com

Among the types of Personal Data that this Website collects, by itself or through third parties, there are:

• Identity & Contact Data: First name, last name, and email address (primarily via contact forms).
• Usage Data & Trackers: Cookies, IP addresses, browser characteristics, and details about the path followed within the site.
• Professional Data: Company name or website URL (provided during service inquiries).

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time. es allow User Data to be utilized for advertising communication purposes.

Legal Basis of Processing

The Owner may process Personal Data relating to Users if one of the following applies:

• Users have given their consent for one or more specific purposes.
• Provision of Data is necessary for the performance of an agreement with the User.
• Processing is necessary for compliance with a legal obligation to which the Owner is subject.
• Processing is related to a task that is carried out in the public interest.

Place

The Data is processed at the Owner's operating offices and in any other places where the parties involved in the processing are located. Depending on the User's location, data transfers may involve transferring the User's Data to a country other than their own.

Retention Time

Personal Data shall be processed and stored for as long as required by the purpose they have been collected for:

• Data collected for the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed.
• Data collected for the purposes of the Owner's legitimate interests (e.g., analytics) shall be retained as long as needed to fulfill such purposes.

Personal Data is collected for the following purposes and using the following services:

Advertising & Remarketing

These services allow User Data to be utilized for advertising communication purposes.

• Meta Ads Conversion Tracking (Meta Pixel): Connects data from the Meta advertising network with actions performed on this Website. Data processed: Trackers; Usage Data.
• Facebook Remarketing: Connects the activity of this Website with the Facebook advertising network. Data processed: Trackers; Usage Data.

Analytics

The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

• Google Analytics: A web analysis service provided by Google LLC. Google utilizes the Data collected to track and examine the use of this Website. Data processed: Cookies; Usage Data.

Contacting the User

• Contact Form: By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes, or any other kind of request. Data processed: Email address; First name; Last name; Website URL.

Displaying Content from External Platforms

This type of service allows you to view content hosted on external platforms directly from the pages of this Website.

• Google Fonts: A typeface visualization service that allows the site to incorporate high-quality typography. Data processed: Usage Data; various types of Data as specified in their policy.

Users may exercise certain rights regarding their Data processed by the Owner:

• Withdraw consent at any time.
• Object to processing of their Data.
• Access their Data & obtain a copy.
• Verify & seek rectification of inaccurate data.
• Restrict the processing of their Data.
• Have their Personal Data deleted or otherwise removed.
• Lodge a complaint with a competent data protection authority.

Legal Action

The User's Personal Data may be used for legal purposes by the Owner in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.

System Logs & Maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) or use other Personal Data (such as the IP Address) for this purpose.

Changes to This Privacy Policy

The Owner reserves the right to make changes to this privacy policy at any time by notifying its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom.